The Painful Truth
Aleve
Branded
In collaboration with Kree8 Productions, Ladoble, and LOLA MullenLowe.
Directed by Simón Brand.
The Painful Truth is a campaign designed to raise awareness about the opioid crisis in the US and spark conversations about alternative pain relief options. We captured testimonials from former opioid users and facilitated discussions between an expert and individuals considering opioids for pain management.
Learn more about the campaign here.
Silver and Bronze Winner, El Ojo de Iberoamérica Festival
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Director of Photography – Rafael Leyva
Casting by Esprit Casting
Health Expert – Matt Robinson
Health Expert – Aleeta Runion
Health Expert – Kenneth William Applegate
Health Expert – Stephen Brio
Patient – Crystal R Davis
Patient – Lemar C Scott
Patient – Cristina Martinez
Patient – Alif Bland
1st Assistant Director – Ivy Lindsey
Production Manager – Sabrina Azul Safar
Production Coordinator – Edgar Cortés Campoy
Production Designer – Jannik Ehret
Set Dresser – Elinor Driscoll Bonifant
1st Assistant Camera – Dan Rodriguez
2nd Assistant Camera – Stefano Palla
Drone Operator – Michael Solomon
Drone Camera Operator – Gabe de la Parra
Still Photographer – Directora Mami
BTS and Stills Assistant – Cristian Olaya
Stills Lighting Director – Matteo Dalla Chiesa
Gaffer – James E. Davis
Best Boy Electric – Teodore Davis
Key Grip – Rudy Covarrubias
Best Boy Grip – Daniel Conner
Dolly Grip – Corbin Speed
Production Sound Mixer – Shorif Suhel
Stylist – Ericka Fergelec
Hair & Makeup – Kay Cunningham
Set Production Assistant – Carlos Enrique Pérez
Set Production Assistant – Alexa Rosengaus
Set Production Assistant – Asha Benton
